Songcheng Tourism Development Co., Ltd, a wholly-owned subsidiary of Songcheng Performance, provides brand licensing,
show planning and direction, engineering construction, science and technology experience project production, marketing,
tourism E-commerce, event planning, resort operation management for tourism complexes, resorts, theme parks and cultural
performance projects. It is professional company in the cultural tourism and performing arts industry of China.
Songcheng Performance is a Global Top 10 Theme Park Group and number one in world performing arts industry. It dives
deep in tourism and performance shows for decades and has accumulated various resources and experiences. It has invested
and plans to invest to build its own projects in top tier destinations including Hangzhou,Shanghai,Xi'an, Sanya,
Lijiang, Jiuzhai, , Guilin and Zhangjiajie, launching hundreds of performance shows including the Romantic Show of
Songcheng, the Romantic Show of Sanya, the Romantic Show of Lijiang, the Romantic Show of Jiuzhai and Love Song of
Lijiang with 15,000 annual performances and 50 million audiences. Therefore, it has grasped development rules and
features of industries and gained abundant expertise and strengths. It has created a rare yet excellent brand in
cultural tourism and performing arts. For many years, a lot companies and governments have approached Songcheng
Performance to create together boutique projects to reflect local culture. There is huge market for Songcheng to utilize
its brand and expertise.
Since 2016, Songcheng decides to cater to the market needs and start a new business model, which shifts from
self-invested projects in top tier destinations to choosing suitable projects nationally and expanding to tier two and
tier three destinations and cities. The new model allows Songcheng to share its brand and expertise with partners and to
save investment, enhance efficiency and profit for partners with its cultural creativities and experiences. With
Songcheng as a partner, park and tourism performance projects would normally save investment by over 30%.
Songcheng Tourism customizes one-package solution and turnkey projects for clients of governments, companies, resorts,
theme parks and performance shows to create a local cultural landmark. |
