主题商业模式RBD
   在欧美国家,RBD的销售额占社会总销售额的50%左右;在日本,RBD单位面积销售额是其他商业零售业单位面积销售额的200%。目前,在中国国内尚未出现正式的RBD,休博园成为中国首个RBD,同时也将成为中国RBD的成功典范。

  20世纪80至90年代,RBD在欧美发达国家产生,这是继传统CBD之后全新的商业形态,强调“以人为本”的商业空间,是商品、美食、娱乐、休闲、旅游、度假、文化、人居等多种元素相结合的产物,突破了传统CBD和Shopping mall的概念。RBD的商业概念比CBD更为浓厚,是一种“以景带商”的购物模式,是具有独立形成现代商圈和极强商圈辐射力的先进城市综合商业圈。

  世界上有许多知名的RBD,如美国明尼苏达Bioomington的Mall of America 是美国最著名的休闲购物中心,高比例的休闲娱乐设施是其主要特色,每年客流量超过3500-4200万人次;日本福冈的博多水城(Canal City)融旅游休闲、购物、办公等多种功能于一体;加拿大的西爱民顿(West Edmonton Mall)每天的客流量达10万人次,每年营业额达100亿美元。

 
 
Theme Business CBD. Mode RBD
■From 1980s to 1990s, RBD was generated in the developed European and American ountries. This complete new business form after traditional CBD emphasizes the business space that respects humanity. It is the result of the combination of varied factors of commodities, delicious food, amusement, leisure, tourism, resort, culture and human residence. It breaks through the concept of traditional CBD and Shopping Mall. RBD has a stronger business concept than CBD. This shopping mode motivates the business by scenery. It is the complex business body with the ability of forming independently modern business district and advanced city with strong business district expansion force.

■There are many well-known RBDs in the world. For example, Mall of America of Bloomington in Minnesota is the most famous leisure shopping center in USA. The typical high proportion of leisure amusement facilities attracts 35 millions to 42 millions person time’s visitors. Japanese Fukuoka Canal City combines varied functions of tourism leisure, shopping and ofice. Canadian West Edmonton Mall has a passenger low of 100,000 person times and the annual turnover reaches 10 billions USD.

■In European and American countries, the sales value of RBD is 50% of total sales value of the society. In Japan, RBD’s unit area sales value is 200% of that of other retail businesses. So far, there is no oficial RBD in China. Leisure Expo Garden will become the irst RBD in China and that will become a success example of Chinese RBD.

 
地址:杭州市之江路148号 电话:86-571-87092539
游客服务电话:86-571-87090000 传真:86-571-87092539 邮编:310008
宋城集团信息中心建设管理©版权所有 建议IE5.5,1024×768以上分辨率浏览本站
本站网络实名:宋城集团、宋城、浙江旅游
浙ICP备05002271号