杭州奥特莱特品牌直销广场
Hang zhou Out let Direct - Sale Brand Plaza
　　宋城集团-奥特莱特是中国商业地产开发的先行者，目前公司自有经营性商业物业60余万平方米；并拥有休博园、宋城、美国城、杭州乐园、龙泉山、云和湖、中国渔村、武汉第一世界等八大旅游度假区；星级酒店客房2500间；同时集团尚有未开发房产及商业地产面积达300余万平方米，形成了商业地产、旅游休闲、文化创意三大主业，总资产逾百亿。

　　休博园是中国首个RBD（游憩商业区）由杭州奥特莱特，杭州乐园，第一世界大酒店等组成，由宋城集团-奥特莱特独家投资建设。总投资35亿元人民币。休博园坐落于规划面积为52平方公里的原生态湘湖旅游度假区，紧邻规划水体面积达7.3平方公里的萧山母亲湖“湘湖”，距离（杭州）国际机场，西湖分别仅有12公里、15分钟车程，建设中的杭州城市轨道交通地铁一号线终（起）点站设在休博园。休博园占地3700多亩，六泓湛蓝的湖水和十公里长的河道构成了休博园独特的商业购物环境。

　　奥特莱特是英文OUTLET的中文音译，中文含义为“出路、出口”。最早的名称是“工厂直销店”，是一些大型服装工厂和日用品加工企业利用他们的仓库建立起来的“工厂直销店”，所售商品既优质，又价格低廉，吸引了大批的顾客。在欧美当代商业社会中，OUTLET是最为流行的一种商业业态。杭州奥特莱特品牌广场是休博园的核心商业项目，总面积10万平方米，一期招商面积5万平方米。

■Songcheng Group is the forthgoer of Chinese commerical estate　development. There are owned managing property in more　than 600,000 square meters, as　well as real estate and commercial real estate project which await　constructing in more　than 3,000,000 square meters. Nowadays, Songcheng　Group possesses eight tourism resorts, which are Leisure Expo Garden,Songcheng Park, USA City, Hangzhou Paradise Park, Longquan Mountain, Chinese Fishing Village, Yun He Lake and Wuhan　First World, meanwhile it possesses 2500 guest rooms in each star hotels. Songcheng Group has formed leisure tourism, cultural　creativity and leisure real estate as its main investment industries now, with the total assets of several billion yuan.

■Leisure Expo Garden is the fi rst Recreational Business District(RBD) in China. It constitutes of Hangzhou Outlet, Hangzhou Paradise Park, First World Hotel and so on. With Songcheng Group’s exclusive investment, it has a total investment of RMB 3.5 billion. Leisure Expo Garden is located in Xiang Lake Tourism Resort with the plan area of 52 square kilometers and occupies 3700 Chinese acres in size. Six lakes and 10km-length canal divide Leisure Expo Garden into eight districts. It only 15 minutes by vehicles to the West Lake, as well as to the Xiaoshan International Airport. The　destination (starting) station of NO.1 subway (under construction) is　located in Leisure Expo Garden.

■The implication of Outlet is a place of business for retailing goods. It has attracted the large quantities of customers in western countries. Some large-scale clothing factories and daily necessities processing enterprise use their ware houses to establish " Outlet", goods in which are both high quality and low price. In European and American modern society, Outlet is one kind of the most popular trade industry conditions. Hangzhou Outlet Direct-Sale Brand Plaza is a core commercial project of Leisure Expo Garden. With total area is 100,000 square meters, it is taking an area of 50,000 squaremeters as the fi rst attracting investment phase.